Projects

Selected work — things I build and operate hands-on. The essays on this blog are, among other things, field notes from running these.

Citado

Founder & operator · 2026–

Getting brands found and cited in AI answers — generative engine optimization for the Spanish-speaking market.

Suena Humano

Founder · 2026–

Makes AI-generated Spanish text read like a person wrote it.

AskMyDNA

Founder · 2025–

Plain-language answers from your own genome.

Parenting communities (Eastern Europe)

Co-founder & operator · 2005–

The flagship: the region's #1 mobile social network for moms and its #1 parenting platform — 10M+ members, 500+ brand partnerships. I still run them today.

Alongside these, I advise a small number of companies on AI-native building and AI-search visibility. If something I wrote made you want to talk — write me.